I used to rank my web design clients against three criteria. These where:
Any less than two out of three and I wouldn't take the project on.
For a time, this way of thinking worked quite well, but I came to learn that it was fundamentally flawed. Here’s why.
Judging clients and projects in this way might seem sensible. But the problem is these questions are all me, me, me:
Don’t get me wrong, these are hugely important questions to ask. You need to make a profit; you are running a business, after all. But these questions are all second to the one I now ask myself, first and foremost: how can I help?
As freelancers we work in the service industry. But too often, that gets forgotten. To provide a service is to serve.
When you score projects in a me-centered way, you tend to serve yourself first. Once I flipped that around and asked “how can I help?”, everything else just fell into place.
As business owners we sometimes forget that our primary purpose is to serve
So the next time a prospective customer comes your way, don’t get bogged down by all the wrong questions. Start by simply asking, how can I help?
Having trouble converting leads to customers? My coaching programme can probably help you to achieve your goals.