Matt Saunders

Create serious impact with words

Grow your confidence, get high-quality clients and make more money by enrolling on a dedicated 1:1 coaching programme for passionate copywriters

Emoji of hand writing

It's time to write your own story

Objectives are tailored to your specific requirements. This is a 1:1 coaching programme, not an online course. Here's what coaching can do for you:

Earn a higher rate for your work

Land your dream clients

End the feast-famine cycle

Achieve a better work/life balance

Build your brand

Feel like you can take on the world!

Apply now

Book a call to find out more - but please note that places are limited

What the coaching programme covers

This is a tailored 1:1 coaching programme for ambitious copywriters who are seeking more sales, better clients and increased impact. Here's what the programme covers in a nutshell:


Develop a positive mindset so you feel less stressed and enjoy greater confidence


Gain structure and accountability to avoid busywork and focus on tasks that move you forward


Zero in on your brand, marketing and messaging to find your perfect clients easily


Get weekly calls and email support whenever you need a sense check or second opinion


Set personal development goals so you can amaze your clients and grow your income

Your step-by-step plan for growth

This copywriting coaching programme has been developed to get results. It covers four essential areas to support your growth. Here's what each part covers:

The Big Picture

We'll dig deep into your goals and motivations to create your personal vision of success


We'll delve into your story to uncover and remove what stands in your way

Free Thinking

We'll get up above the clouds to create a genuine sense of possibility


We'll consolidate your learning to develop an action plan for massive growth

How business coaching helps you

Take your copywriting business to the next level. As a content writer with big ambitions, here's how this coaching programme can help you:

  • You want to develop your brand so you can attract your ideal client
  • You want to optimise your processes so you can scale your impact
  • You want more purpose, structure and accountability in your week
  • You want to create additional and sustainable income streams
  • You want to scale your income to consistently £10k+ per month
Coaching session
Hands on keyboard

What does enrolment look like?

The sole objective of this business coaching programme is to equip content writers with everything they need to seriously up their game. Here's what enrolment looks like:

  • Places are extremely limited to ensure the very best service (please only apply if you are serious about transformational growth)
  • Every week get a one-to-one call with email support in between
  • Between sessions engage in various activities to challenge your thinking and create space for new ideas

1:1 coaching with me 👋

Hi! I'm Matt. I'm a business coach for freelancers and founders of creative businesses.

I've been building websites since 2001. Since then I've worked in various design agencies as both a front-end designer and back-end developer. I grew my own web design agency to six figures after just two years.

Content writing is central to the website projects I deliver. I work closely with copywriters to ensure that we create the very best end product for my clients. My goal is to support copywriters like you to up your game in all areas so you can have a much bigger impact on your projects.

If you like the sound of this apply to coach with me now (places are limited to ensure the greatest impact).

Where I've been featured:

Matt Saunders
My published book

Work with a published author

Over the years I've written literally hundreds of articles for my clients across a number of different industries, from SaaS to music, from tech to politics.

But my most rewarding work came in 2020 when I authored a non-fiction book written to help small charities understand and take better advantage of digital tools. Not only was it an absolute joy to hold this book in my hands, it also delivered £25k+ of work to my business. They say there is no better business card than a published book, so if you've got your sights set on publishing, I can help.

Let's build a business you love

Make an investment in yourself to start seeing transformative results in a matter of weeks. More content writing projects, better quality clients and a higher-impact business are within your reach. Here's how to prepare for your coach discovery session:

  • Bring your biggest challenges and goals
  • Take this as an opportunity to reset your thinking
  • Keep an open and inquisitive mind and be ready to be challenged!

Remember: this is a fully-remote, one-to-one coaching programme for ambitious copywriters. It includes weekly check-ins oriented toward your growth. The more you apply yourself to your own personal development, the more you will gain from this programme.

I can't wait to hear from you!

Frequently asked questions

How does payment work?

A big part of coaching is practicing a positive and abundant mindset. By making a financial commitment up-front and in full you give yourself a signal that big things are about to happen!

Will you nag me to niche down?

I won't nag you to do anything! However, a significant part of this programme - and what makes businesses successful in general - is deeply understanding your perfect client. Lead generation and sales conversations are so much easier when you know your customer, so we'll work together to figure out exactly who this is.

What activities will I be doing?

A coaching session is a great place to take a breath but the real work happens between sessions. You'll be asked to complete activities that encourage you to reflect, to question and to challenge your own story and experiences. We'll discuss your findings during the coach sessions to build the best path forward for you.

Are you a book writing coach?

I'm an avid writer of non-fiction content and have self-published a book. Whilst this programme is primarily designed for copywriters who write for marketing channels such as websites, social media and email, I can also support you in writing your non-fiction book.

Does it matter where I live?

Nope. As long as you have a stable internet connection and access to Zoom, we're good to go!