Matt Saunders

A unique way to find your niche

Find out why everything you know about niching is wrong, and learn how to niche down by aligning your service with your values

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Find your ideal client by doing work that motivates you

In this niching down course I share with you my unique, step by step process for figuring out what's important to you and then applying it to your service-based business. Here's what you'll learn:

Understand what truly motivates and inspires you in work and life

Learn how to connect your values and purpose to your work

Learn how to authentically build authority in your niche community

Know the difference between a selling and serving mindset

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The niche course is hosted by Udemy

Reasons to niche down

If you're reading this, there's a strong chance that you're already considering niching down. Great! Business can be tough for generalists. Do any of the following resonate with you?

  • You define yourself by your job title but feel you have more to give
  • You struggle to stand out from the crowd
  • You often find yourself bored or uninspired by client work
  • You feel that you work lacks purpose
  • You attract difficult clients, or clients with low budgets

Niching down can only happen when you get tired of working for anyone and decide to become a specialist. This course teaches you how to do that.

Find your niche
Man stressed at laptop

How is this niche course different?

Having built my own niche business I can't wait to share what I've learned with you. I've found that a lot of the advice for niching focuses on the short-term. Here's how my course differs from all the rest:

  • We don't chase niche markets, we look inward at our own value system
  • We focus on serving, not selling (the money comes later)
  • I give you a takeaway framework to find your niche in business
  • I show you how to connect your values to your work
  • I show you how to engage with your niche community

This niche course is all about empowering you to truly know yourself so you can find others who think and feel the same as you. This community of people is your niche.

Your instructor

Hi! I'm Matt. I'm a web designer, coach and writer.

You've probably heard the same advice time and time again: "choose a niche". You might be reluctant to narrow down your client base but for me, niching is not about limiting yourself. It's about getting to seriously understand your audience so that you can serve them amazingly well. When I niched, I increased my impact and my income. I became a specialist, and reaped the rewards of investing in a niche community who needed my help.

In this niche course I share with you everything I've learned. I outline my step by step process to delve into your personal story, uncover your values and align your work with your skills. If you run a service-based business, it's time to become a specialist.

Who I've worked with:

Matt Saunders

Know your story Live your values Find your niche

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