The Freedom Plan

Your personalised roadmap to build a thriving lifestyle business in just 90 days.

Are you feeling overwhelmed and exhausted by your business? 😣

Most people start their business for freedom and flexibility. But fast-forward a couple of years and chances are you'll find someone who's working too many hours, juggling a million priorities and sacrificing their wellbeing, all in pursuit of some idea of "success" they no longer even resonate with.

This poor business owner desperately needs some time off. They just want to spend an afternoon watching movies or take their kids to the park without feeling guilty.

Burning the whole thing to the ground is a daily fantasy, but deep down they know that if they just make a few changes, the business could deliver what they really want: freedom.

Trouble is, they don't know where to start. They don't have anyone to talk strategy with, and they're overwhelmed by all the things they could do to move forward. They need help to gain clarity, formulate a plan and implement the steps that are going to work for them.

This is why we built The Freedom Plan...

Build a thriving lifestyle business in just 90 days

It's actually very simple to build a successful business. But without many years of experience and study, it's so easy to get it wrong. Business owners try too many things, work in a haphazard way and overwhelm themselves. And when they don't get results, it's either onto the next thing or a fast track to burnout.

Friends ask them "how's business?" and they sheepishly say "it's going okay..." but inside they're desperately trying to find balance, feel successful and enjoy life.

Using insights gained from coaching over 100 solo business owners, here are the four pillars of The Freedom Plan programme:

→ Financial freedom
This isn't about becoming a millionaire - it's about feeling like one. Most people don't want to be rich, but they do want to buy what they want, when they want it, without worrying about money. This module will teach you how to install the infrastructure needed to build a business that delivers predictable, consistent cashflow.

→ Time freedom
Many solo business owners walk away from one boss only to find they now have several. Their time is not their own, they're at the beck and call of their clients and they don't feel like they can ever truly switch off. This module helps you set boundaries and take ownership of your time.

→ Physical freedom
Many people let their health take a backseat as they push too hard, for too long. But health is wealth, and you need to feel alive, energised and well to build a sustainable business that brings real freedom. In this module we will reconnect with the habits and practices that replenish and restore your energy.


→ Spiritual freedom
It's common for solo business owners to get trapped in a cycle of overthinking and self-doubt. This module will teach you how to enhance your inner state so you can cultivate positivity, confidence and purpose.

➡️ Your life is made up of a balance between these four types of freedom. Which ones are most in need of your attention at the moment?

Write your awesome label here.
→ "I'm feeling so much more calm, so much relaxed and in  so much more in control"

Alex came to me when his copywriting business was at point of growth. I worked with him to find the best path forward to support his goals for both himself, his family and his clients.
Write your awesome label here.
→ "The difference between me 5 months ago and me now is insane"

Jake desperately needed some help to develop his offer, deal with procrastination and get better at sales. Now he's able to proactively secure work and feels in "absolute control" of his business. 

Battle-tested resources to build a solid lifestyle business

The Freedom Plan is a personalised 90 day programme. We will hand-select the highest value tools that will impact you the most. Here's the complete list of resources available to you in this programme:

✅ Personal Money Vision - get clear on the WHY behind your financial goals

✅ The Product-Market-Founder Pyramid - get clarity on your niche and offer

✅ The Six Figure Sales Funnel - install a tried & tested sales funnel for generating consistent leads
✅ The Unscripted Sales Script - learn how to run a sales call calmly and effectively
✅ The Solo CEO Playbook - learn and integrate the traits needed to become the leader of your own life

✅ The Wonder Week - design your life to include fun, relaxation, creativity, family and work
✅ Professional Boundary Buffers - get proven strategies for taking ownership of your time

✅ Consumption Audit - assess your habits and environment to optimise for emotional wellbeing

✅ Personal Health Power-Up - build habits to maximise your energy and physical health
✅ 30 Day Journaling Challenge - take a moment to reflect and reconnect every morning
✅ Peace of Mind Manifesto - integrate time-honoured practices to bring meaning and fulfilment into your life

Interested in joining?

If you're curious about enrolling on this programme, join the waitlist below. We take on 3 new clients per month.

What happens next?

Discovery call

We reach out to organise a discovery call with you. There will be no hard-sell, and together, we will decide if this is the right programme for you.

Onboarding form

If you'd like to enrol on The Freedom Plan, you'll be sent an extensive onboarding form to capture exactly where you're at, and where you wish to go.

Activation session

We will run a 90 minute session with you to dive into the answers you gave in your onboarding form.

90 day roadmap

We will then determine which key activities and commitments you'd like to make in order to accelerate progress toward your goals over the next 90 days.

Coaching begins

90 days of accountability coaching and on-demand integration support begins.
Write your awesome label here.
→ "I'm more confident in leading clients to see the value in my work"

Taaryn wanted some help to identify her ideal clients for her illustration business. By working through her beliefs and values, she began attracting best-fit clients "without even realising".
Write your awesome label here.
→ "The words 'purpose' and 'direction' sum up the value that Matt has driven through his coaching"

Craig was in a bit of a rut and wanted some help to clarify his audience and offer. He wanted to move away from selling his time as a freelancer, and build a more scalable model for his paid ads business.
Write your awesome label here.
→ "At one point I decided I need to get someone to help me with this"

Michel approached me because his client acquisition strategy wasn't working. Within a few sessions we identified a better way and Michel started landing sales conversations and paying clients quickly.
Write your awesome label here.
→ "Now I feel more excited about the future and a lot less anxious"

Amy was desperately looking to book new clients and lacking in confidence after a tough year. Together we improved her mindset and strategy for approaching prospects and running sales calls. Now she is fully booked.
We take on only 3 business owners per month. Join the waitlist to be notified of the next launch.
Created with