Regular readers will know that I'm a huuuuge advocate of niching down.
In fact I would go so far as to suggest that you don't really have a business unless you have a niche 😲
To me a niche is not a market, it's a community. This community is comprised of individuals whom you know so well because when it comes down to it, they're your people. They share the same interests and values as you.
Niching down is less about uncovering a profitable market than it is about working with those whose belief system aligns with your own. To me, this is fundamentally important, because it is this connection that will sustain your interest in the niche and empower you to do a great job. Being profitable is just one part of running a successful business; understanding your community is vital.
Niching down can be a real challenge. It's easy to get lost when trying to figure out how to find a niche market. But the first thing to remember is that you don't need to have all the answers right away - we're all on a journey!
To help you on your path I have prepared this special quiz on niching down. It will ask you some probing questions about your own story and help you to uncover your values - the things that you care about - so you can go out into the world and find others who feel the same way. Download the quiz using the form below, and get started finding your niche today!
Download your free niche quiz