How to Find Your Niche [Quiz]

In fact I would go so far as to suggest that you don't really have a business unless you have a niche 😲

To me a niche is not a market, it's a community. This community is comprised of individuals whom you know so well, because when it comes down to it, they're your people. They share the same values as you.

Niching down is less about uncovering a profitable market than it is about working with those whose belief system aligns with your own. To me, this is fundamentally important, because it is this connection that will sustain your interest in the niche and empower you to do a great job.

Being profitable is just one part of running a successful business; understanding your community is vital.