Apr 19 / Matt Saunders

Coffee?

Want freedom and flexibility from your freelancing? Start with the end in mind.
As I write this I'm sitting in my local library.

It's in central Leeds and has an entire business centre with modern furnishings and fresh paint. For a library, that's pretty cool.

Earlier today I was in a coffee shop slugging a Cortado; my new favourite drink and a recent addition to the hipster coffee scene here in Leeds. And tomorrow, I'll be in a co-working space where I hotdesk several days a month.

Why am I telling you this? Because I love my life!

Freedom and flexibility is what my freelance clients tell me they value the highest. I've created this in my own life, and I wanted to share with you that it starts by deciding what you want.

Start with the end in mind

Dartboard with arrow in the bullseye
It wasn't always so cushty for me. My first job required that I commute 1.5hrs over two trains each way. That was three hours travelling and four trains every day.

Another job was located out in the sticks, and I didn't drive, so I trekked through muddy fields to reach it. That might sound nice, but not in deep, dark January when the ground is frozen and you're being eyeballed suspiciously by a dozen cows.

And then there have been jobs which have been 90% great but 10% terrible, like the time I had nice colleagues, good clients but a tyrannical boss.

The truth is that rarely will the stars align of their own accord. You've got to make it happen.

So, what do you want from your life? If you're not where you want to be, but you aren't sure what you want, these questions can help:

  • What hours would you work if you had full control of your time?
  • How much money would you love to make each month?
  • What problems would you enjoy getting stuck into?
  • Who would you like to work with?
  • What legacy would you like to leave?

Nobody has it all totally figured out. Myself included. And to be honest, that would be boring anyway. That's why I revisit these questions frequently to check that I'm in alignment with myself.

Most of the time we are in a reactive state, being pushed and pulled by external forces. But getting ahead really does start by setting an intention and working towards it. That's how you create an amazing life.
Created with